One of the organisation's key strengths might be its regional presence in several places. It establishes the company's market penetration and guarantees simple accessibility. The locational advantage may boost the company's competitive posture in a number of ways, including cheaper costs, better accessibility, or higher brand recognition.The organisation's capacity to effectively create additional branches or broaden its product offering may be internally weakened by poor project management techniques. If ABB can assure a strong online presence across various social networking sites, the rise of e-commerce and social media marketing in 2000 can be a significant opportunity for sustainable development and socially responsible investing.Growing environmental sustainability trends pose a serious threat when supplied goods and services are not eco-friendly.