One of the principles that comes from the Pears Soap case is association.The association principle is an ad technique that links a product or service with something that has a positive value or image.In your one-page response tell me if you think this is effective way to establish value for your product?Why or why not.Give me two examples of a brand or service advertising today that is using the principleof association. Do you think it is effective for each of those brands? Why or why not? Be specific.