One of the reasons why marketers conduct research is so they can better A) Create new procedures for statistical quality control B) Excuse their mistakes
One of the reasons why marketers conduct research is so they can better
A) Create new procedures for statistical quality control
B) Excuse their mistakes when products fail
C) Understand the technology used in their industry
D) Understand why employees are late for work
E) Develop effective marketing strategies
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Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
