One of the responsibilities of an educational leader includes advocacy for his or her organization. To advocate effectively, he or she needs to demonstrate and effectively communicate that a difference has been madethat he or she has been successful in leading organizational initiatives.

• Who are your stakeholders, and what are their expectations of your organization?
• What key messages do you want to communicate?
• How will you address potential or real ethical issues in your communication?
• What objective measures will you collect to demonstrate change, and what tools will you use for collecting these data?
• What media, methods, and materials will you use to advocate for your organization?
• What is your annual communication time line?