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one of the smaller, privately owned bookstores on college campus is considering a direct-response service to cut down its severe in store traffic problems at
one of the smaller, privately owned bookstores on college campus is considering a direct-response service to cut down its severe in store traffic problems at the beginning of each semester. What ideas do you have for setting up some type of direct-response programs to take the pressure off store traffic. Answer in detail
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
