One of your goals throughout the NewShoes simulation is to remain competitive so that your company can be successful in the long term. How would you define competitive advantage? Why is it important in the athletic industry to differentiate your business from the competition from a marketing standpoint? Share 3-5 ways that you will ensure that consumers see you differently from your competitors. Provide an example of a firm that has clearly succeeded in standing out from its competitors. How does this firm's business strategy help it to be unique in some way?