One of your university fellows from marketing cluster, wishes to generate a research idea. He has scanned his own interests on the basis of his assignments and has read a few research articles and books, but has failed to identify an idea about which he is excited. He comes to you and asks your advice. Suggest any two techniques that your fellow could use, and justify your choice.One of your university fellows from marketing cluster, wishes to generate a research idea. He has scanned his own interests on the basis of his assignments and has read a few research articles and books, but has failed to identify an idea about which he is excited. He comes to you and asks your advice. Suggest any two techniques that your fellow could use, and justify your choice.