Question
One powerful tool for enculturation is the mass media. This week, watch and analyze your favorite television shows/ and or printed advertisements (at least 3)
- One powerful tool for enculturation is the mass media. This week, watch and analyze your favorite television shows/ and or "printed" advertisements (at least 3) for their cultural and gender messages. For example, how do portrayals of families on TV reflect cultural understandings? Look for and identify the following: The main culture and then the Co-cultures
- Are they individualistic, collective, Low or High context, Low or High power-distance, Masculine or Feminine, or Monochronic/Polychronic (use all that apply to the medium).
- Speak about the gender roles and how it affects communication? (use any terms from chapters 1 and 2 to expound on your answer);
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
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