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One reason that idea screening is a critical stage in the new product development process is that _ _ _ _ _ _ _ _
One reason that idea screening is a critical stage in the new product development
process is that
A product development costs rise greatly in later stages and the company
only wants those products that can succeed.
B competitors can quickly steal so the company wants only those ideas that
can be protected with patents.
C international competition and markets demand that all ideas be culturally
sensitive
D the Federal government carefully monitors each companys idea screening
process to make sure no national security matters are at stake.
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