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One reason that idea screening is a critical stage in the new product development process is that _ _ _ _ _ _ _ _

One reason that idea screening is a critical stage in the new product development
process is that________
A. product development costs rise greatly in later stages and the company
only wants those products that can succeed.
B. competitors can quickly steal so the company wants only those ideas that
can be protected with patents.
C. international competition and markets demand that all ideas be culturally
sensitive.
D. the Federal government carefully monitors each companys idea screening
process to make sure no national security matters are at stake.

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