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One trend prompting the need for firms to consider a First Principle approach is because these firms are focusing on _____________________customer segments in their move

One trend prompting the need for firms to consider a First Principle approach is because these firms are focusing on _____________________customer segments in their move towards 1-to-1 customer marketing, which is exploiting the natural differences in customers needs. Group of answer choices

smaller and smaller

larger and larger

less engaged

more diverse

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