One way of determining brand equity is to sell the brand to another firm. What is the other method we discussed in class to determine brand equity? Multiple Choice Calculate the net present value of the additional revenue that results from the price premium the brand is able to command in the market relative to generic brands Determine the difference between price and total cost, and multiply that dollar amount by the volume of units sold over the lifetime of the product Determine the difference between price and variable cost, and multiply that dollar amount by the volume of units sold over the lifetime of the product Calculate the net present value of the stream of revenue generated by the customers that buy the product over its lifetime all of these none of these