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One way to identify the orientation of a firm is to examine its primary goal. What type of marketing management philosophy does a firm practice
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Marketing Management Philosophy Sales Orientation Explanation A firm that seeks to achieve profitability through higher sales volume is practicing a s...Get Instant Access to Expert-Tailored Solutions
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Authors: Zvi Bodie, Alex Kane, Alan J. Marcus
9th Edition
73530700, 978-0073530703
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