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one way to strategically examine a company's portfolio is to categorize them into four distinctive groups in what is commonly called a growth share matrix

image text in transcribedone way to strategically examine a company's portfolio is to categorize them into four distinctive groups in what is commonly called a "growth share matrix" These four groups are:

  1. Cash cows which are products with high share in markets with low predicted growth where companies leverage them for cash to reinvest
  2. Stars which are products with high share in markets with high prediccted growth where companies should significantly invest in them due to high future potential
  3. Question marks which are products with low share in markets with high predicted growth where companies should invest in or disgard them based on likelihood of becoming stars
  4. Pets which are products with low share in markets with low predicted growth where companies should liquidate divest or reposition them.

I want to apply this framework to better understand Chester's product portfolio because they are one of our key competitors. Of Chester's products, which one is a cash cow and which one is a cow

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