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one way to strategically examine a company's portfolio is to categorize them into four distinctive groups in what is commonly called a growth share matrix
one way to strategically examine a company's portfolio is to categorize them into four distinctive groups in what is commonly called a "growth share matrix" These four groups are:
- Cash cows which are products with high share in markets with low predicted growth where companies leverage them for cash to reinvest
- Stars which are products with high share in markets with high prediccted growth where companies should significantly invest in them due to high future potential
- Question marks which are products with low share in markets with high predicted growth where companies should invest in or disgard them based on likelihood of becoming stars
- Pets which are products with low share in markets with low predicted growth where companies should liquidate divest or reposition them.
I want to apply this framework to better understand Chester's product portfolio because they are one of our key competitors. Of Chester's products, which one is a cash cow and which one is a cow
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