Question
Online dating Online dating is a great platform example showing two sided market, positive / negative network effects, chicken / egg strategies and the need
Online dating
Online dating is a great platform example showing two sided market, positive / negative network effects, chicken / egg strategies and the need for curation by the platform owner. Find out more on the OK cupid story ( https://entrepreneurshandbook.co/the-founder-of-okcupid-taught-me-how-to-solve-the-most-difficult-challenge-in-startups-1f186b7c60a5)
Additionally, the course ebook Parker et al (2016) Platform Revolution describes how dating platform OK Cupid deals with negative network effects (see p27).
Questions:
1)How did OK cupid deal with the chicken and egg problem?
2)How do they curate the platform to manage negative network effects?
3)Can you think of other examples of negative network effects in other platforms you are familiar with? How are they managed?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started