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ONLINE FASHION Platform: Zalora (https://www.zalora.com.my/) For Zalora, critically elaborate how the outlook of the platform and its content affect consumers attitude towards purchase decision. Factor
ONLINE FASHION Platform:Zalora (https://www.zalora.com.my/)
- For Zalora, critically elaborate how the outlook of the platform and its content affect consumers attitude towards purchase decision. Factor in the tricomponent of attitude such as cognitive, affective, and conative in your answers
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
