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ONLINE FASHION Platform: Zalora (https://www.zalora.com.my/) For Zalora, Identify and critically appraise the factors influencing consumer buying behaviour from the perspective of the platform's marketing efforts.
ONLINE FASHION Platform: Zalora (https://www.zalora.com.my/)
- For Zalora, Identify and critically appraise the factors influencing consumer buying behaviour from the perspective of the platform's marketing efforts. Answers should be based on the 4Ps of marketing and backed up with appropriate examples
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
