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ONLINE FASHION Platform: Zalora (https://www.zalora.com.my/) For Zalora, The fashion industry had been going through the culture turbulence and it was said that the industry will
ONLINE FASHION Platform:Zalora (https://www.zalora.com.my/)
- For Zalora, The fashion industry had been going through the culture turbulence and it was said that the industry will see a changing customer trend leading to a transformation. Based on your answers provided in Part A and Part B, critically appraise TWO (2) futuristic suggestions to the marketers of the selected online fashion platform. The suggestions should be able to help them compete among others in the industry for business sustainability. Justify your answer with relevant examples
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
