Online Job-Posting Site You are the manager of a popular online job-posting site. Potential employees can post their resums and job aspirations anonymously, and employers can do the same for job listings. - a) Define at least two "employee" segmentation criteria and two "employer" segmentation criteria relevant to pricing. b) What value or cost driver led you to believe that the segment would make your pricing strategy more profitable than a one-price strategy? - a) What offer design options, metrics, or fences could you employ to maintain price differences among the segments? b) Explain how they would improve your site's profitability. - a) What types of benefits are sought in these types of products? b) How can companies communicate their value effectively to consumers? - a) Are there some type of benefits that could also be tied to this type of product? b) How might a lighting company bring them into this packaging