Online Marketing at Big Skinny - Case Study Questions Your case study analysis and discussion should cover the following areas:

1. Bringing Big Skinny's offline tactics online (e.g. converting traffic, replacing personal selling) 2. Evaluate Big Skinny's sponsored search strategy (e.g. are there search keywords Big Skinny can use to increase/lower its bid, targeting strategy and segments)

3. Evaluate how Big Skinny is using social media to sell its wallets (e.g. do content and followers sell wallets)