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Online shopping has grown at a rate over 1 0 % annually for the past five years. The COVID - 1 9 pandemic has sped
Online shopping has grown at a rate over annually for the past five years. The COVID pandemic has sped up the transition from instore to online shopping and also contributed to consumers becoming more comfortable buying an expanding list of products, such as groceries, online. Given these facts, what do you believe would be the better approach for traditional bricksandmortar retailers to follow in a postpandemic market?
Shift to a more experiential shopping model. Rather than compete on the basis of price, selection, and convenience, engage customers in the store setting to make them enjoy the overall shopping experience.
Make your current bricksandmortar locations showrooms where consumers can experience select offerings and receive sales help and assistance, then purchase online.
Transition to an exclusively online sales and distribution platform while maintaining exclusivity by moving away from thirdparty vendor agreements with firms like Amazonn.
Focus primarily on the availability of sameday delivery for your products.
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