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Online shopping has grown at a rate over 10% annually for the past five years. The COVID-19 pandemnic has sped up the transition from in-store

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Online shopping has grown at a rate over 10% annually for the past five years. The COVID-19 pandemnic has sped up the transition from in-store to online shopping and also contributed to consumers becoming more comfortable buying an expanding list of products, such as groceries, online. Given these facts, what do you believe would be the better approach for traditional bricks-and-mortar retailers to follow in a post-pandemic market? O Transition to an exclusively online sales and distribution platform while maintaining exclusivity by moving away from third-party vendor agreements with forms like Amazon. O Focus primarily on the availability of same-day delivery for your products. Shift to a more experiential shopping model. Rather than compete on the basis of price, selection, and convenience engage customers in the store setting to make them enjoy the overall shopping experience. Make your current bricks-and-mortar locations showrooms where consumers can experience select offerings and receive sales help and assistance, then purchase online

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