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Please reading and give your positive ONLY opinion about Eric discussion responses, also add some new info

Eric answer:

When you look at any company out there, the possibility of being beaten by a competitor is yes. This is do to one being able to instill upon the customer perceives that they are getting a greater value by thinking they are getting a superior product or a lower price. It comes down to product innovation and a strong yet persuasive market strategy.

Proctor & Gamble is a well know and respected company so their expansion into the "green" shampoo products arena is a logical and sound decision. The introduction will increase the client base as well as promote business growth. As the populous ideology becomes more gravitated towards the sustainability and the protection of our finite resources, it makes the move from chemical-based products to green products that more appealing. On the downside, this aspect of the market is still in its infancy stage. In many situations like this one, the business must do their homework and figure out the cost-based analysis since they will need a lot of capital for marketing, client demographic, and sustainability. With that, many people might not have the money to buy the green product or would believe that going green would result in a sub-par product that would not get the job done as well as the non-green product.

The sustainability of Proctor & Gamble as a business geared toward the body care sector is already known and has already set the initiatives in place to address their environmental impact and the commitment to societal betterment. By integrating sustainability into their business plan, they have already taken the first step in the shaded green strategy. They must now convey to the consumer that they utilize ecological sustainable ingredients and packaging from environmentally geared suppliers while promoting the minimization of waste to lessen the overall carbon footprint. This will attract more of the true blues consumer base that believes in the conservation of the earth's natural resources and concerned about environmental sustainability by way of incorporating more green products into their daily lives. But if marketed correctly and made the products more economical then it would open up the sprout consumer which encompasses one of the highest consumer segments that just need that little nudge to convert some of their beliefs and spending to be more advantageous towards the true blue-greens area.