Only a small number of startups make it, and there are all kinds of good and bad reasons behind the success and failure of startups. Do some basic research and select a celebrated startup or doomed startup and write a mini analysis. You may also select a start-up that you have worked for or are familiar with from your community.

• Identify a startup to analyze. You may need to do some basic research in order to select a startup.
• What product or service was the startup you selected attempting to bring to market?
• How would you rate the startup's understanding of the problem they were attempting to solve; how well did they get into the minds of consumers?
• What information could you find about how the startup attempted to develop the product they attempted to bring to market or brought to market? What development model was used (i.e., Was it a lean startup, agile, traditional stage-gate, or a stage-gate-hybrid?)