Only answer Q3 please

Question 28 Coca-Cola releases a new soda branded as "Coca-Cola Life" that has less sugar than their prior sodas. They widely release this product through their existing retail outlets but position the product as a premium offering. a. This is an example of what type of branding strategy/architecture? promotion that could be accomplished at the store to ensure that the product is adopted? c. Coca-Cola decides to analyze this product using CLV. Existing Coca-Cola customers spend $150 per year on Coca-Cola, which costs the firm, on average $120 per year. Coca-Cola customers are retained at a high rate (85\% each year). Due to the mature nature the these customers have all been acquired already. However, Coca-Cola Life customers have. Cocts that 75% customers will churn following year 1 (all remain for the entire Year 1), followed by 50% each year after that $15 to acquire a Coca-Cola Life customer in Year 0 (during which only acquisition occurs), followed by a margin of only $10 in Year 1. After the xpected customer margin increases to $50 for each of the following two years. Coca-Cola's discount rate is 10% lue of (i) an existing customer and (ii) the customer value of a Coca-Cola Life customer through year 3