only final answer
20 min left
19. Assume a shoe manufactures that business are you in ?" responded, "We cradle our customer's feet in luxury comfort". This response indicates a marketing orientation. * (1 Point) O True - False 20. The product is the object of the exchange or what is being marketed.* (1 Point) True MacBookO False 20. The product is the object of the exchange or what is being marketed. * (1 Point) True False 21. A key feature of the is an understanding that customers direct the organization: * (1 Point) MacBookFalse 21. A key feature of the is an understanding that customers direct the organization: * (1 Point) Production - orientation stage Marketing- orientation stage O Theory of marketing Sales - orientation stage Needs hierarchy MacBookTheory of marketing Sales - orientation stage O Needs hierarchy 22. According to the societal marketing concepts, a firm is responsible not only to its customers, but also to anyone directly affected by its operation. * (1 Point) True False MacBookFalse 23. Manufacturers In the stage typically focus on increasing output while assuming that customers will seek out and buy reasonably prices, well-made products: * (1 Point) Product - orientation Sales- orientation Marketing- orimtation exchange - orientation MacBookMarketing- orimtation exchange - orientation 24. Leasing allows the lessee to retain its capital for other purposes. * (1 Point) True False MacBook on DII DD F8 F9False 25. It can be said that the company adopts social marketing concept, if it tries to: * (1 Point) O Satisfy the wants of its customers Meet the social needs of others affected by the firm's activities Achieve the company's objectives All the above MacBook >II DDAchieve the company's objectives All the above 26. In a typical consumer market, consumers do not buy directly from the producer. * (1 Point) True False 27. Utility refers to went -satisfying power of a product . * MacBook DDTrue False 27. Utility refers to went -satisfying power of a product . * (1 Point) True False 28 Lease business goods instead of buying them has several merits for the lessees: * MacBookFalse 28. Lease business goods instead of buying them has several merits for the lessees: * (1 Point) Gain higher total net 'income relative to if the equipment were sold Expand the lessees market to include users who could not afford to buy the product Leasing offers an effective method of getting producers to try a new product Nothing of the above MacBookLeasing offers an effective method of getting producers to try a new product Nothing of the above 29. For marketing exchange to take place the parties of exchange must be able to communicate directly, with each other. * (1 Point) True False MacBook
