Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

ONLY NEED THE ANSWERS CONATINED IN THE RED BOX You are a salesperson for Mile High Beverage Company and are introducing a new bottled water

image text in transcribedONLY NEED THE ANSWERS CONATINED IN THE RED BOX

You are a salesperson for Mile High Beverage Company and are introducing a new bottled water product called Bighorn Sweetwater, sourced from underground springs and naturally filtered through mineral rich basalt rocks in the Bighorn Mountains of Central Wyoming. You are preparing to call on The Get-a-Lot Convenience store chain in an attempt to gain authorization for Bighorn Sweetwater distribution and floor displays in all 85 of the chain's outlets. Your regular wholesale price (to the retailer) is $16.80 per case of twenty-four 20 oz. bottles. In order for Get-a-Lot to obtain its standard margin of 44%, it would need to establish a price to consumer of _per 20 oz. bottle The chain estimates that it will sell 10 cases per store (240 bottles) each week at this price. However, to generate strong consumer trial of your new product, you would like to convince the chain to authorize large Bighorn Sweetwater displays in each store and offer an introductory price to consumer of 99 cents. You are a salesperson for Mile High Beverage Company and are introducing a new bottled water product called Bighorn Sweetwater, sourced from underground springs and naturally filtered through mineral rich basalt rocks in the Bighorn Mountains of Central Wyoming. You are preparing to call on The Get-a-Lot Convenience store chain in an attempt to gain authorization for Bighorn Sweetwater distribution and floor displays in all 85 of the chain's outlets. Your regular wholesale price (to the retailer) is $16.80 per case of twenty-four 20 oz. bottles. In order for Get-a-Lot to obtain its standard margin of 44%, it would need to establish a price to consumer of _per 20 oz. bottle The chain estimates that it will sell 10 cases per store (240 bottles) each week at this price. However, to generate strong consumer trial of your new product, you would like to convince the chain to authorize large Bighorn Sweetwater displays in each store and offer an introductory price to consumer of 99 cents

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Financing Large Projects Using Project Finance Techniques And Practices

Authors: Fouzul Khan, Robert Parra

1st Edition

9780131016347

More Books

Students also viewed these Finance questions

Question

=+ How would you advise those problems be resolved?

Answered: 1 week ago