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OOFOS wants to keep its current older customers, but also needs to grow its Workout Warrior target audience. Marketing to both groups will present some
OOFOS wants to keep its current older customers, but also needs to grow its Workout Warrior target audience. Marketing to both groups will present some challenges. How might marketing to one group alienate another? What could OOFOS do to avoid such alienation?
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Business and Administrative Communication
Authors: Kitty o. locker, Donna s. kienzler
10th edition
77830105, 978-0077830106, 978-0073403182
