OpenGoogle(Links to an external site.)and search for posts or articles abouthow to use sentiment analysis for brand building(Links to an external site.).

Compose a four-paragraph essay summarizing the information you found on the ways sentiment analysis can be used to build a brand. In addition, describe how you think sentiment, a quantitative KPI, compares in importance and power with the quantitative metrics listed in Lecture 6.4: Critical Social Media Key Performance Indicators (KPIs).