Opening Dear Fay Pflaum:

We invite you to earn money while you

spend it by taking advantage of a special

cash-back bonus feature on our Platinum

Card. This cash-back bonus will allow you

to earn as much as 7 percent cash back

from every purchase you make.

What attention-getting device is used in

this message opening?

A what-if opening

An outstanding feature or benefit

A split sentence Body

Since we value you as a customer, we are

extending our rewards options for use at

more than 296 participating retailers,

including Purchase.com and Wellmart. As

you spend money, you will earn cash back

that can be applied to your monthly

statement, returned to you at the close of

the year, or used like cash at any of our

participating online retailers.

To learn more about this exceptional offer

and what other card members love about

our rewards program, simply visit our

website logosbank.com/rewards or call us

at 1-800-555-1212.

How does this message offer concrete

evidence promoting the benefits of the

product?

Through testimonials on the website

In an attached brochure

Through the number of satisfied card

members

Closing

We want to convince you that we are the

credit card company for you. While your

account has been less active lately, we

hope that you will give us the opportunity to

show you that our newest features can

serve you well. If you are interested at all,

please visit our website or give us a call at

1-800-555-1212, any time, 24 hours a day,

Eastern Standard Time.

Sincerely, Alton P. Fitzwater, President.

Logos Bank

Which of the important tasks for motivating

action are accomplished in this closing

paragraph? Check all that apply.

Provide incentive for quick action.

Ask confidently for action.

Make it easy to take action.