Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

operating environment needed for developing the business plan to market the chosen brand of Oregon wine to a target foreign country. Specifically, it includes the

image text in transcribed
operating environment needed for developing the business plan to market the chosen brand of Oregon wine to a target foreign country. Specifically, it includes the research and assessment of the five sets operating environment: the three sets of macroenvironment (i.e., sociocultural environment, economic and financial environment, and political and legal environment), the industry and market environment, as well as the internal environment of the company. Here, your team needs to first identify the key factors in each of these five sets of operating environments that may have strategic impacts on your decisions to market the wine to your target country (see Topics 2 - 5 for details). For each of the identified strategic factors, your team will then need to search for and analyze relevant data/information about these factors of the target country (as well as the winery). In an established international company, this research and assessment effort is typically a part of a continuous effort for building a country handbook//knowledgebase. Consequently, Part I of the term project can also be viewed as a practice for initiating or building such a handbook/knowledgebase of a specific country. For this reason, a file entitled "Country Handbook and Knowledgebase Development Guide" is provided on D2L for your reference. You can use the information contained in the guide as a template for preparing this part of the project

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Contemporary Business

Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer

1st Canadian Edition

978-1118161739, 1118161734

More Books

Students also viewed these Marketing questions