Answered step by step
Verified Expert Solution
Question
1 Approved Answer
operating environment needed for developing the business plan to market the chosen brand of Oregon wine to a target foreign country. Specifically, it includes the
operating environment needed for developing the business plan to market the chosen brand of Oregon wine to a target foreign country. Specifically, it includes the research and assessment of the five sets operating environment: the three sets of macroenvironment (i.e., sociocultural environment, economic and financial environment, and political and legal environment), the industry and market environment, as well as the internal environment of the company. Here, your team needs to first identify the key factors in each of these five sets of operating environments that may have strategic impacts on your decisions to market the wine to your target country (see Topics 2 - 5 for details). For each of the identified strategic factors, your team will then need to search for and analyze relevant data/information about these factors of the target country (as well as the winery). In an established international company, this research and assessment effort is typically a part of a continuous effort for building a country handbook//knowledgebase. Consequently, Part I of the term project can also be viewed as a practice for initiating or building such a handbook/knowledgebase of a specific country. For this reason, a file entitled "Country Handbook and Knowledgebase Development Guide" is provided on D2L for your reference. You can use the information contained in the guide as a template for preparing this part of the project
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started