Operations

: Describe the "nuts and bolts" of a restaurant business.Basically, detail what you will what you will outsource to ensure your product/service is both quality and delivered properly.

Management Team

: Describe the individuals responsible for ensuring the success of the restaurant marketing efforts, detailing their experience and backgrounds.

Evaluation and Control

: Describe how you will measure and monitor the success of your marketing plan.Discuss in detail, what metrics you will track and why.