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opportunities for Nike Golf. For the purposes of this activity, you can assume that Nike market and lacks a presence in China, Russia, Brazil, or
opportunities for Nike Golf. For the purposes of this activity, you can assume that Nike market and lacks a presence in China, Russia, Brazil, or India. Additionally, you can limited to golf accessories including golf gloves, golf tools like diversification analysis to set strategic direlf balls, and golf clubs. This activity is important because marketing managers use
The goal of this activity is to utilize diversification analysis to help Nike identify for growth opportunities in current and new markets as well as current and new products.
Select the appropriate category of product and market for each item below.
To capitalize on the exoandina midnla rlacc Nike Golf begins selling its golf clubs in India for the first time.
Recognizing the huge number of Chinese travelers, Nike Golf develops a full line of Nike Golf luggage for the Chinese market.
Nike Golf sells more golf gloves to US customers by expanding its golf glove offerings.
Nike Golf develons a new line af men'c and women's golfthemed sleepwear for the US market.
Taking advantace of low broduction costa Nike Golf creates a brandnew energy drink for Russian golfers.
Nike cuts the price on its Crush Extreme golf balls to increase sales by
Nike Golf creates a new line of energy bars formulated especially for golfers which will be sold in golf pro shops across the US
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