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OPTIMAZ, a small but rapidly growing mass-merchandise discount retailer, needs to formalize its organizational structure to provide greater stability in terms of strategy, systems, and
OPTIMAZ, a small but rapidly growing mass-merchandise discount retailer, needs to formalize its organizational structure to provide greater stability in terms of strategy, systems, and operations. The company operates in an industry where differentiation is the key source of sustainable competitive advantage and long-term success. Based on this situation, which type of organizational structure should this company adopt
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