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Option 1: Expand existing niche in current market Option 2: Expand existing niche in new market(s) Option 3: Expand to new niche in current market

Option 1: Expand existing niche in current market Option 2: Expand existing niche in new market(s) Option 3: Expand to new niche in current market Option 4: Expand to new niches in new market(s)

1.What would the appropriate Marketing and Sales strategy for each options?

2.Which option would be best for the business growth?

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