Option 2 New Product Development - frank green SmartCup

Submission is via ONLINE only as per the folder in vUWS "Learning Portfolio"

Read: frank green Next Generation SmartCup with Visa payWave

Watch: Frank Green CafePay https://www.youtube.com/watch?v=nO05qfJf18E

Assume you are the Category Manager, Accessories for Rebel Sports. The

company is interested in stocking the frank green SmartCup with Visa payWave

cup throughout stores in Sydney. However before this can be done a business

case needs to be developed as this will be a 'first' for its drink products range.

Answer the following question

How will Rebel build a profile for this new product and ensure it meets the

longer term strategic goals of the company?

1. How is this product customer centered? (see "Managing new-product

development" in your text)

2. Do you think the product is at the Introduction stage or Growth stage of the

PLC? Give your reasons for your answer. (See "Product Life Cycle Strategies

in your text)

3. How does this product meet Rebel's goal for social responsibility (See "Product

decisions and social responsibility" in your text)