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OPTION 5 An Integrated Marketing Communications Strategy is designed to co-ordinate the organisations' promotional efforts. a] Describe what promotion means and the purpose of promotion;

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OPTION 5 An Integrated Marketing Communications Strategy is designed to co-ordinate the organisations' promotional efforts. a] Describe what promotion means and the purpose of promotion; and b) Discuss how the five main promotional tools could be effectiver utilised in the marketing of apartments and townhouses in a residential property development, giving examples

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