option a ) implement new packaging

option b) maintain existing packagibg or look for other alternatives

S8ccer apparel at Walmart h Yooa apparel on Amazon As Under Armour expands into new markets with new product offerings, it must be sure to maintain-and maximize-its brand recognition and reputation. Help Under Armour develop and implement its brand strategy A product manager at Under Armour suggests packaging upgrades for their flagship line of compression shirts. Instead of putting the shirts on hangers or folding them on a shelf-as is the traditional method for displaying apparel-they would be encased in a clear plastic box Each side of the box would have a full color label describing the benefits of the shirt The product manager states the box protects the shirt from being stretched or damaged, and the additional labels would help attract consumers and persuade them to buy However, other managers in that department do not think the new packaging is a good idea and would like to look at other alternatives What should Under Armour do? a Implement the new nackaging. As Under Armour expands into new markets with new product tQVwOFsm43X5u... O e