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Option B is based on the investments in developing the key generation system and the required encryption software. According to this method of price setting,
Option B is based on the investments in developing the key generation system
and the required encryption software. According to this method of price setting,
the development costs are divided by the level of expected demand to determine
the price. How would you estimate the level of expected demand for this kind of
product? What other information would you like to have, besides the
development costs and expected demand?
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