OPTION B NZSecure is a small New Zealand company that specialises in the production of technological products for home and office security, The company has numerous awardwinning products with patented technology. Being successful within New Zealand and having received numerous enquiries from abroad, NZSecure is interested in exporting to overseas markets. Unfortunately, the company is relatively new, and its key decisionmakers lack international experience. a) If you were advising NZSecure, would you propose that they use direct or indirect exporting as their initial export strategy? Explain the rationale for your choice of export strategy. Use any applicable theory in suggesting suitable international markets. (6 marks) b) New Zealand has signed Free Trade Agreements (FTAs) with a number of trading partners, including Australia and China. What are the benets of FTAs to New Zealand and to companies such as NZSecure? (12 marks) c) For exporters, understanding and adhering to technical regulations and standards are important. Discuss why countries impose technical regulations and consider the potential costs that NZSecure may need to incur in order to ensure compliance for its export markets. (12 marks)