Optional Step $1$: Do a partial SWOT analysis by concentrating on the internal strengths and weaknesses of Tim$$s $($based on your practice in the learning activity in this unit$)$ versus what would be Tim$$s competition if Tim$$s was located in your nearest town.

Step $2$: Identify Tim$$s key success factors, weigh them according to their strength$/$weakness as compared to the competitors. You can set any weight you wish, but a simple one is provided.

Use the competitive profile matrix template.

Using competitors you research on the Internet or in your local area, create a CPM for Tim.

Other factors you may wish to consider include:

Price

Selection

Service

Reliability

Expertise

Company Reputation

Social Responsibility

Appearance

Credit Policies

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