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Oracle Business - software giant Oracle became an industry leader by offering a range of products andservices to satisfy customer needs for enterprise software. Originally
Oracle Businesssoftware giant Oracle became an industry leader by offering a range of products andservices to satisfy customer needs for enterprise software. Originally known for its flagship databasemanagement systems, Oracle spent $ billion in recent years to buy companies, including $billion for Sun Microsystems, doubling its revenue to $ billion and sending its stock soaring in theprocess. To become a onestop shop for all kinds of business customers, Oracle now sells everythingfrom server computers and data storage devices to operating systems, databases, and software forrunning accounting, sales, and supplychain management.a Now, analyze the above situation and relate with the characteristics of business markets. Mentionfive characteristics and explain. Marks b What kind of product mix pricing should be appropriate here? Justify your opinion.
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