Oracle's Larry EllisonA Profile of Power, Influence, and Dominance "Risk is something that comes naturally to Larry Ellison, Chairman and CEO of Oracle Corp. Since 1977, when he and co-founders Bob Miner and Ed Oates started the company, which harnessed the power of relational database technology and, ultimately, paved the way for enterprise computing, Ellison has been making waves in the industry and with rivals. For him, nothing is off limits, and corporate America, particularly the financial services sector, has benefited as a result. Oracle is the first software company to develop and deploy 100 percent internet-enabled enterprise software across its database, business applications, and application development and decision-support tools.

Over the years, Larry Ellison has used his power and influence to grow Oracle and have a profound impact on the computer software industry and beyond. Ellison wants to extend Oracle's reach wherever possible. In a conference call with stock analysts in mid-2007, Ellison said that "Oracle wants to be the leader in such areas as communications billing, utility billing, and core banking. 'We're going to expand the number of vertical industries where we have industry-specific applications and we're going to do that via acquisition. Ellison's penchant for growth through acquisition is powerfully captured in the nickname The Pirate, which was bestowed upon him by independent consultant and Network World newsletter author Dave Kearns. This moniker is rooted in the 2006 rumor that Oracle was trying to acquire Novelle and that Ellison was "muscling into Red Hats action by undercutting the company's support prices, in an offering called Unbreakable Linux. "Ellison has been changing the tech industry for years. Though skeptics doubted he could build a good tech giant through roll-ups, Ellison has kept rolling and rolling, making Oracle the world's largest provider of corporate software. All of these acquisitions contributed to Oracle's considerable successes in databases, applications, and middleware. However, "the software stage simply wasn't expansive enough for Ellison. Not that he grew bored with software and went off looking for some new diversion to soak up his vast levels of energy and curiosity. Rather, the software-only toolbox possessed by Oracle before it acquired Sun was simply becoming insufficient to drive the profound computing industry changes and disruptions envisioned by Ellison and demanded by some cutting-edge customers. Ellison's efforts to exercise power and influence extend far beyond acquiring often through hostile takeover other business. For instance, Ellison's combative actions subsequent to the forced resignation of Mark Hurd as Hewlett-Packard's CEO in August 2010 after an investigation into allegations of sexual harassment by Hurd shows how Ellison uses his power and influence in other ways. Ellison publicly blasted HP's board for forcing Hurd's resignation and then he hired Hurd to work at Oracle. Leo Apotheker, Hurd's successor as Hewlett-Packard's CEO, quickly became the target of Ellison's wrath. Apotheker was immediately accused by Larry Ellison "of overseeing intellectual-property theft in his previous job at software maker SAP AG" but Apotheker maintained that Ellison's allegations were propaganda and patently untrue.