Question
Orange Botswana has recently introduced a numbers of products in their offering, but they are several elements that need to be considered when pricing the
Orange Botswana has recently introduced a numbers of products in their offering, but they are several elements that need to be considered when pricing the products and services.
a) Discuss the three factors that influence the setting of a price for the product. (12 marks)
b) Evaluate the use of marketing information systems. (13 marks)
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Strategic Management Concepts
Authors: Frank Rothaermel
3rd edition
978-1259420474, 1259420477, 978-1259913747
