Organisational Digital Strategies for Jetts Fitness

1. Develop a plan to review and assess the digitalised marketing process/activity for Fitness business. (At least 5 stages/steps process). You will use this plan in Question 2 to analyse the digitalised process/activity of the organisation/business chosen, to identify issues for improvement. Complete the table below.

PLAN TO REVIEW A DIGITAL STRATEGY
Stage of review process	The objective of this stage	Review Criteria to use during this stage	Information to be collected during this stage	How will you obtain/source this information?	How will you organise, interpret and evaluate the collected information against established review criteria?	The objective of review for this stage	Stakeholders to consult with during review	How will you ensure final approval from stakeholders?
Research	Collect all the relevant data for the digitised process	-Amount of data -Type of Data Source of data	-Reports on process -Incident reports -Performance reports	-Through the system -Collecting data with relevant staff members -Collect data with stakeholders	- Team reviews - System analysis if cont underneth	Determine the relevant data for the process of review	Employees (what is their role)	According to their employment agreements
Planning
Review
Gather Results
Report

Question 2:

Summarise the results of your review plan from question 1 in the following table and fill the questions that follow

Stage of review process	Explain the main issues you have identified with the digitised process/activity in this stage.	What information did you use to determine these issues? Explain.
Research	Not sufficient information is collected	Answers will vary among students depending on the organisation chosen
Planning	There are no planning tools for the review	Answers will vary among students depending on the organisation chosen