Organisational Strategy Formulation

Reference Case : IBM

The participants should

$3\mathrm{.}1$ Gain understanding of nine steps involved in strategy formulation

$3\mathrm{.}2$ Be able to appreciate idea of Input & Output Review and their linkages

$3\mathrm{.}3$ Be able to adopt a systematic approach to appraisal of external & internal

environment

$3\mathrm{.}4$ Be able to identify major issues and establish linkages

$3\mathrm{.}5$ Be able to identify strategic alternatives in the light of orgnaisational

aspirations, input & output review and SWOT

$3\mathrm{.}6$ Understand idea of competitive positioning & value chain

$3\mathrm{.}7$ Appreciate role of implementation in success of strategy