Organization Name: Bacpoint, Inc.

Address: 340 S LEMON AVE #8611, WALNUT, CA 91789

Website: https://www.ethoshealth.io/

Mission: Bacpoint, Inc. aims to increase the awareness, control and health-consciousness of drinkers.

Organization Overview

Bacpoint, Inc. ("BACPOINT" or the "company") is a Los Angeles-based start-up company developing and

commercializing proprietary technology that provides personalized, data-driven insights about one's

relationship with alcohol.

Bacpoint was founded in early 2022, when its founders identified a confluence of market demand and

government regulations. During the past two years, there has been a 20% CAGR in the global fitness

tracking market, sized at $38B, due to increased health conscientiousness worldwide. During that same

time frame, alcohol sales increased by 262%. With a growing adoption of digital health solutions to track

and monitor health related conditions, and increases in alcohol consumption, Bacpoint is working on

providing digital health solutions to alcohol consumption. The same trend is being noticed by the

government. Within the Biden 1.2T Infrastructure bill, $17 billion has been allocated to transdermal

alcohol monitoring technology.

The company began developing a corporate strategy segmented into three horizons. The first horizon

aims to build the awareness of social drinkers to their alcohol related habits and consumption patterns.

Its first product, EthosTM, is a mobile app designed to increase the awareness of social drinkers'

relationship to their alcohol consumption.

The second horizon is an additional software tool that will estimate a user's Blood Alcohol Content (BAC).

By accounting for interpersonal factors and the alcohol content of one's drinks the company has

developed a proprietary Machine-Learning Algorithm that will gain FDA approval as a Software as a

Medical Device (SaMD) to make the utility of a breathalyzer cheaper and more accessible than what's

currently on the market.

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The third horizon is a wearable device that will passively and continuously monitor alcohol similarly to

how a Fitbit or apple watch can measure metrics such as heart rate. This product will ultimately open

more B2B applications where alcohol monitoring can be used to reduce risk at the workplace or improve

the outcome of patients.

We Strive to:

Increase the awareness of social drinkers

Provide tools to help track and monitor alcohol consumption

Apply data analytics to identify patterns of alcohol related behaviors to end users to assist them

make better decisions

Firm Services

What do you offer/sell/do:

a. Our mobile app aimed to increase social drinkers' awareness towards their alcohol

consumption will be available on the App Store August 2022.

b. Software-based breathalyzer that provides real time BAC readings

c. Wearable device that passively and continuously measures transdermal alcohol to

provide BAC readings over entire drinking episodes

To whom:

Our initial mobile app will be used to explore the B2C market of social drinkers defined as

the following:

21-35 year old social drinkers who consume alcohol at least once a week, and

are health conscious (already engaged in fitness tracking apps for things such as

sleep, nutrition, and mental health)

University Students

Young at Risk Populations

Where:

a. Our app-based services will be available for download on the App Store

Business model:

a. SaaS: We are currently exploring a freemium model on our initial app and digital

breathalyzer feature that we will test during our scheduled beta testing.

Initial B2C Wellness app will be free with upgraded feature set available to

purchase

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Digital Breathalyzer feature will have direct cost and is still pending

Key Events

August 2022:

Launch of Beta Version of our App

Commence marketing campaign via influencers and social media

September 2022:

Enter agreements with university student groups and greek organizations

(sororities/fraternities)

October - November 2022:

Scale Beta Testing of initial app across multiple universities

Dec 2022:

Complete Feasibility Study of our SaMD

Begin Scaling app through increased marketing efforts

Jan 2023:

Pre-sub application , decision from the FDA on SaMD

Obtain Series A funding via private placement

Begin Clinical Validation processes on SaMD

August 2023:

Expected Approval of SaMD

Organization Staff/ Key Employees and Oversight:

Key leaders

o Arman Nadershahi

o Bharat Rai

o Victoria Nadershahi

o Afshin Nadershahi

o Sushma Nachnani

o Priscilla Oehlert

o Sandeep Dhall

o Delaney Santos

o Abhinav Gupta

o Adam Soudani

BoAdvisors

o Arman Nadershahi

Financial Highlights

Funding to date and intellectual property contributed by co-founders

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Bacpoint plans to raise $7M in a Series A round during Q1 of 2023

Key customer/market segment

B2C: Social Drinkers

Need Description:

Bacpoint is a digital health and wellness startup based in Los Angeles, CA that is developing an

innovative approach to increase user's awareness of their alcohol consumption based on data science

and clinical data. We have identified an initial market segment to target with our mobile app and have

also developed a product development roadmap that includes obtaining FDA approval on a softwarebased breathalyzer, and also developing interventional tools related to alcohol consumption. The

operating team is aware of opportunities in other industry verticals and B2B applications. In order to

determine which of these segments to target, when to target them, and how to target the chosen

segments.

Bacpoint's executive team is seeking analysis and recommendations from three student groups, each

of which will focus on a different commercial application. Bacpoint is exploring its commercial

applications beyond the B2C market towards B2B opportunities in the insurance, manufacturing, and

logistics industries. The digital health space is an emerging space with novel applications across various

industries. Each group will perform a multidisciplinary analysis, including market opportunity

assessment, and execution strategy.

Phase 1

1. PESTEL analysis with major factors clearly listed. What are the big variables that

can help or hurt BACpoint?

2. industry analysis (think five forces, grouping)

3. SWOT analysis and highlight areas that support their strengths and take advantage

of opportunities. Also acknowledge their opportunities and threats.