Organizational Implementation Advantage Disadvantage Unified Data Strategic Full Steam approach Power issues with old board Organization with board member commitment members (see Exhibit 1) and strategic relevance Maximum risk of failure (e.g., Responsibility for budget and complex change management resources required) Analytics Gmbl at Synergies for all digital topics at Neglecting of other departments the Sales and this business department e.g., production and R&D Marketing Possibility to prove big data High upfront investment for Department analytics step-by-step without subsidiary (see Exhibit 2) great risk Analytics Gmbl at Synergies for all digital topics for Difficulty to include many the Strategy all departments stakeholders from diverse Department (see Ensuring of strategic relevance of departments and different mindset Exhibit 3) big data analytics for the whole High upfront investment for company subsidiary Collaboration with Minimum of investment Less synergies as InnovativeCar Existing Leveraging of knowledge of the focuses on innovation within the car Subsidiary car infrastructure and car data Big Data Analytics as lonely island InnovativeCar in an engineering organization (see Exhibit 4) Table 1. Advantages and Disadvantages of Organizational Implementations