Organizational Implementation of New Media New media are initially used... Example according to norms for existing media e-mails are likened to memos according to norms of organizational culture employees don't send e-mails to the boss according to existing communication networks employees e-mail people in their own offices most often after others have adopted a given function a project team member uses a wiki because others now do so as enabled or constrained by the environment office traffic patterns, ease of access, ambient distractions, and privacy influence media use Next, as illustrated in Table 11.5, members of the organization gradually become accustomed to using the capabilities afforded by new media so that processes of communication and work itself are transformed