ORGANIZATIONALPROFILE Assignment Steps Materials and Resources ASSIGNMENT DESCRIPTION To test your understanding of the knowledge and skils presented in this program, you and your partner must submit an international saies and marketing plan. The pian must be for a fictitious company of your choice. Il must take an existing or new product or service from the country of your choice into an intemational market that is new to the company. This project begins with the ofganizational protle. The profile includes information about the organization's mission, vision, values. and goals as well as a statement of the organization's interest in the international market. ASSIGNMENT STEPS 1. In this assignment, you and your partner may use the same imaginary scenario you developed and researched in the Feasibitity Report assignment. Altematively, you may create a new scenario. Either way, for the purpose of this assessment, your scenario must include an international trade opportunity that involves introducing a product or service to a new international market. 2. Provide detailed information about the organization, including its history, location, mission, goals, and values, as well as other relevant background information such as size, key productsiservices, experience in international markets and in the selected market (if applicabie) Your profile should also express your organization's interest in this proposed trade venture. General Assignment Guidelines a. Produce a clearly stated organizational profile that includes all of the essential information about your fictionai company and its interest in this international trade opportunity b. Structure the project in line with the rubtic criteria and assignment instructions. Review the expectations related to each section of the project and ensure you address these thoroughly. Look carefully at the grading scheme. In general, if a section is worth twice as much as another, your project should reflect that proportion. c. Remember that these projects are your opportunity to demonstrate leaming. understanding, and retention of feasibility conceps and best research practices. Sometimes, considering an alternative and dismissing it (with supporting rationale) can be very effective in demonstrating your understanding of the material