Question
Organizations combine specific ingredients of the promotional mix to promote a particular product. Three commonly used promotional mix tools are advertising, sales promotion, and publicity.
Organizations combine specific ingredients of the promotional mix to promote a particular product. Three commonly used promotional mix tools are advertising, sales promotion, and publicity.
Define and discuss the pros and cons of each. Make sure to give examples in each instance.
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
